Canadian fashion model Coco Rocha has recently been attracted by what this new revolution in photographic technology and has approached LYTRO to loan a prototype device unit for an experimental fashion shoot. The fashion shoot was photographed by fashion lens Eric Cheng, art directed by Coco's partner James Conran and styled by his sister Rebecca Conran. James has also documented the behind-the-scenes of the photoshoot, which can be viewed below:
Just like the inside of her apartment (see photos here), when Coco Rocha is given creative freedom, her personality shines through. Coco loves vintage styles, which can regularly be observed in her own dress-sense - cat-eye sunglasses, belted blazers and long flowing skirts are just some of her wardrobe staples. Her style is usually quite elegant and feminine - she often sticks to a dark or monochromatic colour palette but then adds a pop of bright colour with some fun accessories to give her look a unique spin, while she is also a fan of designer bags by the likes of Louis Vuitton. Coco have a love for tailored coats and jackets, which she mixes with a variety of looks, from masculine trousers to maxi-skirts.
Coco Rocha. Americana Manhasset. The inimitable beauty of Venice. There could only really be magic at the end of this venture, and with pieces from the likes of Dior, Hermes, Michael Kors and Alice & Olivia (the latter of which is pictured below) there was little chance of disappointment.
For Americana Manhasset’s fall 2011 look book Coco brings her chameleon-like ability to move gracefully through a range of styles and emotions, yet always maintaining the facade of the “strong, mysterious and seductive woman” that photographers Laspata & DeCaro envisaged for the campaign. Venice’s ancient waterways and opulent palazzos provide the perfect backdrop – the scene changing with each outfit to fit the mood.
From the clip above, it can be seen that Cheng is merely shooting with a handy-sized device, which is blurred in the video from sight, and seems to be very much at ease during the shoot - being able to move able freely for various angled shots. While we don't see the actual physical state of the controversial camera, we do get a feel of how it might contribute towards a typical workflow of a fashion photoshoot.
While the photos are all in the squarish dimensions, it isn't sure as of now if it will be able to produce wider scenic dimensioned photos for practical use. But one thing for sure, it really instills wonder and promises lots of potential to what this new technology has to offer in future.